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All peanut butter, all the time: Reeses peanut butter cups without chocolate arriving in April

1 min read
https://www.usatoday.com/story/money/2021/03/02/reeses-peanut-butter-cups-without-chocolate-back-hershey-company/6884001002/
The Reese's Ultimate Peanut Butter Lovers Cup.

Corrections and clarifications: This story has been updated to reflect this is the first time Reese’s has offered a peanut butter cup without chocolate.

Sorry, chocolate lovers. Reese’s new line of peanut butter cups are not for you.

The Hershey Company announced Tuesday it is rolling out a version of its popular Reese’s peanut butter cups with no chocolate. Both the outer shell and inside of the cup are all peanut butter.

The Reese’s Ultimate Peanut Butter Lovers Cup will be available for a limited time.

“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said Reese’s brand manager Margo McIlvaine in a statement.

The all peanut butter cups will be available in standard, king size and miniature forms starting this April. In 2019 and 2020, Reese’s released limited runs of Peanut Butter Lovers Cups that still included some chocolate.

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Follow Brett Molina on Twitter: @brettmolina23.

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