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Nike executive resigns after her sons involvement in resale business

1 min read

Nike vice president and general manager Ann Hebert has resigned, the company announced Monday.

Hebert’s abrupt resignation comes on the heels of a news report that her 19-year-old son, Joe, used a credit card in her name to buy sneakers for a resale business. 

Hebert worked for Nike for 25 years through various international roles and helped head the company’s North America division. Nike said Monday it plans to announce a new head of its North American geography in the coming days.

Bloomberg Businessweek reported last week that Joe Hebert spent more than $100,000 on his mother’s credit card to buy limited-edition shoes before flipping them for profit.

His resale business was called West Coast Streetwear. According to Bloomberg, Herbert benefited off the buy-low opportunity presented by the coronavirus pandemic, buying up to 600 pairs of sneakers. After the select sneakers sold out, Hebert would then resell them for profit. 

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